New VP for Payer Strategy

Robert Coscione joined NorthBay Healthcare in December as vice president of payer strategy and will head up the Managed Care division.

“Rob brings to NorthBay a deep and broad resume that spans the payer side and the provider world that will benefit NorthBay in 2020 and beyond,” said B. Konard Jones, CEO and president of NorthBay Healthcare. “With 20-plus years in payer/contracting leadership roles, Rob will assist in guiding NorthBay into the next decade of Healthcare’s ever-changing payer-provider environment, including chartering our payer strategy, employer strategy, sitting on the board at Western Health Advantage (WHA) and participating in our ongoing relationship with the Mayo Clinic Care Network.”

Most recently, Coscione was vice president of Blue Cross Blue Shield of Michigan, one of the nation’s largest statewide health plans, a nonprofit corporation with more than 4.3 million members across Michigan with more than $29 billion in revenue in 2018.

Prior to his Michigan experience, he was vice president of provider network management for Anthem in Woodland Hills. His career also included a stint as regional vice president in Southern California for Aetna.

Aside from his time in the payer space, he has also held leadership roles on the provider side including Eisenhower Medical Center and Palomar Pomerado Health System, both in Southern California.